Cannabis Packaging is Holding You Back: Here’s How We’re Fixing It

Tell Us If This Scenario Sounds Familiar

Your brand is on the verge of launching a new line of products. The designs are finalized, the marketing is ready to roll, and the market demand is there.

But as the launch date approaches, a familiar obstacle looms—the packaging supply chain.

Multiple meetings, delayed shipments, and the constant struggle to find a packaging supplier that can meet your diverse needs are threatening to derail your momentum—and your profitability.

For many cannabis operators, this scenario is all too common. The challenges of managing a diversified product portfolio—ranging from pre-rolls to concentrates, edibles, vapes, and beyond—are compounded by the difficulty of aligning supply chain logistics with the fast-paced demands of the market. This is especially true for single state operators who lack the scale and multi-state networks of larger cannabis companies but still face similar hurdles when trying to bring products to market.

The Complexity of Diverse Product Lines

From flower to edibles and more, operators must juggle a wide variety of product types, each with its own specific packaging and logistical needs. The complexities grow exponentially when dealing with an entire portfolio of products.

For larger operators, especially multi-state operators (MSOs), this complexity may be mitigated through more established supply chain relationships, but single state cannabis operators often find themselves working with suppliers who are unable to move at the pace needed for a competitive launch. In many cases, they’ve adapted to the pace of their suppliers, rather than being empowered to dictate it themselves.

Many operators have surrendered themselves to this slower pace, assuming the bottleneck is just part of the process. However, it doesn’t have to be this way. Companies can push the boundaries of what is possible by partnering with the right supplier—one capable of aligning production with the ever-tightening timelines of the cannabis industry.

The Creation of Vert: A Solution for All Cannabis Operators

Vert was founded to tackle this very issue. Founded by industry veterans with hands-on experience as both buyers and suppliers, Vert emerged from the realization that the cannabis market lacked a streamlined solution capable of delivering packaging, labels, and other materials in sync with the speed of the industry.

At Vert we aim to provide an all-in-one solution, simplifying the process for all operators. By consolidating the design, sourcing, production, and re-ordering processes, Vert enables brands to reduce the friction that typically delays product launches.

Building an Integrated Network

Our goal at Vert is to simplify the process for brands and operators by building a comprehensive network that allows our clients to engage with a single provider for their diverse needs. This does not limit their options; rather, it expands them. Through the Vert manufacturing network, operators can access various production methods—whether it’s domestic, quick-turn solutions or competitively priced overseas packaging.

Our focus is on understanding how each client prefers to operate and tailoring our services based on the client’s needs. If you want to start with domestic production, we’ve got you covered. As your business grows and you’re ready to start buying in larger quantities, we are able to pivot you into our overseas supply chain, while still maintaining access to our domestic network.

🚀 Don't let another launch get bottlenecked. Reach out to us today and make your next launch the smoothest yet!

Agility in Supply Chain Management

For all cannabis operators, agility is crucial. Market demands can shift rapidly—what was once a booming category like concentrates may slow, while others, like vapes, surge. Having a nimble supply chain means you can respond to these changes without being burdened by excessive inventory.

At Vert, we help our clients navigate these fluctuations by optimizing their supply chains. We look at how we can enhance agility through domestic production, ensuring that operators are not tied down with large quantities of packaging for products that may no longer be in demand.

The ability to react quickly to market signals is invaluable. By working with us, clients can capitalize on emerging opportunities and secure their place on retail shelves without delays. We function as an extension of your team, taking on project management and procurement responsibilities to simplify operations, so you can focus on what matters most—growing your business.

Don’t Let Packaging Headaches Ruin Your Launch

Finding partners who are as invested in your business as you are can be a challenge. At Vert, we pride ourselves on our commitment to our clients. We believe that your success is our success, and we work tirelessly to ensure that your supply chain runs smoothly.

A great example is Robust, a leading mixed-light greenhouse cultivator in Cuba, Missouri, and a proud Vert Max customer. In just three years, Robust has transformed from a startup into a high-output operation, producing over 300 pounds of premium cannabis flower weekly. Their dedication to innovation and diversification has allowed them to expand into solventless oils, capsules, and the launch of their value-based brand, Packs Cannabis.

As they dropped new product lines, Robust partnered with Vert for packaging solutions. This collaboration enabled them to roll out new SKUs faster than traditional timelines, positioning them ahead of market trends and ready to meet consumer demand.

At Vert, we understand that every minute counts when it comes to getting products to market. By streamlining the entire packaging process—from design and production to re-ordering and delivery—we empower cannabis operators to cut down on delays and costly bottlenecks. This efficiency translates directly into increased profitability, as operators can reduce overhead costs, minimize excess inventory, and free up valuable resources to focus on expanding their product offerings. The result is improved margins and the ability to respond to market shifts faster, giving brands a competitive edge in the fast-paced cannabis industry.

In a complex industry where demand can shift overnight, having a robust, agile supply chain is essential. The Vert team is dedicated to providing tailored solutions that allow cannabis operators to thrive.

📈 Ready to take your operations to the next level? Contact us today to discover how we can simplify your supply chain and accelerate your product launches.