Gummy Packaging Ideas to Elevate Your Brand

Gummies are one of the nation's favorite sweet treats and a huge source of revenue for food and supplement manufacturing companies. Retailers who want to compete in this crowded category need great packaging to stand out.

Whether your brand offers gummies for children, vitamin gummies, workout gummies, electrolyte gummies, or adult-use gummies, your packaging is what will set you apart. These candy packaging ideas will give your gummies the boost they need to attract consumers and make a splash in the candy industry.

Best Candy Packaging Ideas for Gummies

Choosing the right packaging makes a significant difference when launching a new gummy product. Working with packaging professionals will help you create stunning and eye-catching design elements that align with your brand.

The following elements will make your gummy packaging a surefire winner:

Invest in Custom-Design Pouches 

Pouches are a great option for gummy packaging—including adult-use gummies—as they're convenient, lightweight, durable, and affordable. Pouches are easy to open and close and facilitate easy pouring and scooping. Manufacturers will also find gummies and other small edible products easy to pack into a pouch. The format of a pouch makes it perfect for creating an airtight seal that protects the contents and extends the shelf life of the products inside.

Pouches are also a great option from a marketing perspective. They offer a large amount of space for your branding and graphics. They're easily customizable and lend themselves to premium custom design elements like metallic fonts, raised hologram lettering, or a gloss finish.

Tip 1: Adult-use gummy manufacturers must also take into account child-resistant packaging requirements. Compliance laws vary from state to state, meaning that it’s essential for any company that produces adult-use gummies to work with professionals who understand the regulations and can provide compliant packaging options.

Tip 2: When designing a pouch, keep ease of use in mind. There's nothing worse than an opening too narrow to fit your whole hand into! 

Integrate a Transparent Window 

Consider including a see-through section to allow prospective consumers to see the delicious gummies inside. This type of packaging is not only eye-catching; it also builds trust with the consumer as they can see the product before purchasing it. That said, speak to your packaging designer to ensure any transparent features fit in with compliance laws if you offer adult-use gummies.

Consider Die-Cutting for a Modern Touch

An ultra-modern alternative to a square window is die-cutting a shape, letters, or your logo into your packaging’s background. The result is a modern and original way for consumers to see the candy inside without cutting out a large square window on the front of your packet.

Create Impactful Secondary Packaging

The majority of your packaging efforts will likely focus on your primary packaging. However, there are three main types of packaging, two of which are within your company’s control. 

Your primary packaging is the packet that contains your gummies. It’s the most important for your brand to develop as it’s the one your customers see, touch, and interact with. The container you choose also makes direct contact with the gummies inside, meaning your choices for your primary packaging will impact your products’ shelf life and overall quality.

That said, your secondary packaging is also a way to get your brand noticed. Secondary packaging is the box that holds multiple units of primary packaging. Depending on the format of your primary packaging, it may even end up on the shelves. Consult your designer to ensure striking secondary packaging that complements your gummy container.

Create Short Runs of Seasonal Packaging

Offering seasonal products with matching packaging is a great way to keep consumers interested. Consumers love seasonal and holiday flavors, and buying into trends based on seasons or holidays can be a huge boost for gummy brands.

A common example of this is the pumpkin spice trend that's almost ubiquitous on social media as well as in coffee shops and supermarket shelves in the fall. For gummies, seasonal fruits such as peaches in summer are both evocative and appealing.

Researchers at John Hopkins University looked into the way in which smells trigger nostalgic memories that entice consumers to make purchases. Their research suggests that simply reading smell-related labels sparks activity in the part of the brain that processes olfactory stimuli. This brain region is close to the area in charge of memory, meaning smells—or even the promise of the smell to come when the package is opened—can trigger warm, cozy memories.

Though their research focused on the nostalgia related to the pumpkin spice trend, gummy manufacturers can apply their research to their product flavor profiles and packaging at any time of the year, for example, by featuring in-season fruit flavors and seasonal graphics. Create packaging that evokes nostalgic memories of happy Christmases or childhood summers on the beach to tap into seasonal trends and keep your brand relevant.

Working with a digital printer allows you to produce short runs for your seasonal flavors with limited-edition packaging. This makes it possible to introduce a new gummy flavor for every holiday or season.

Ensure Resealability

Your packaging must be easy to open, but it should be equally as easy to close. Resealable packets offer two main benefits for the consumer. Firstly, resealable bags are perfect for storing in a handbag or car for snacking on the go as they can be carried from place to place without spilling their contents. Secondly, resealing the packet to create an airtight seal will keep the gummies fresher for longer.

Use Bright Colors

Brightly-colored packaging is largely the norm for gummies—and with good reason. Consumers can't help but notice bold colors, which are known to ignite a sense of joy, positivity, and energy. Children are also known to have strong reactions to bright colors.

Digital printing will help you achieve the best quality graphics that let the vibrant colors on your packaging shine. This will help you attract new customers and help with brand recognition as your customers can easily recognize your product among its competitors. 

Your choice of colors for your packaging must fit in with your brand as a whole and the colors and vibes consumers will associate with your gummies. As such, your packaging will represent just one of several design elements that introduce your brand to the consumer.

Strongly Consider Eco-Friendly Packaging

Consider eco-friendly packaging materials for your gummies, especially if you sell your products to a customer segment that would value this feature (people who shop at Wholefoods, for example). These options tend to be more expensive, so it’s important to weigh up the higher cost vis-a-vis the potential market benefits.

Eco-friendly packaging comes in three forms: fully biodegradable, fully recyclable, or fully recycled material. Biodegradable materials degrade naturally in 2-6 weeks and cause a minimal environmental impact. If this isn't practical for your brand, you could make your packaging from recyclable or recycled materials to attract customers who want to minimize their contribution to landfills.

Boost Sales With Effective Gummy Packaging

Working with packaging professionals will ensure your gummies stand out in the crowd and align perfectly with your brand. You’ll benefit from the experience of an expert eye and ensure you stay compliant with any relevant regulations.

Consider design features that make you stand out against the competition and boost your brand’s visibility. The combination of professional design and the perfect format and materials will help your gummy brand on the road to success.