Leveraging the Right Partners for Growth in Cannabis with Lit Alerts and Vert

As is the case in all industries, when building a successful company in the cannabis industry, you won’t be able to do it all by yourself. You need service providers and partners. What’s the difference between the two?

You need service providers to enable your company to operate.

You need partners to enable your company to grow. Let’s unpack that statement a bit further.

Service Providers vs Partners

Service providers, as aptly named, provide services that enable your business to operate. Your email service provider, your design software, your accountant, your lawyer. These are usually very straightforward relationships that simply enable you to complete tasks.

These are usually very transactional relationships. Some of these service providers may turn into partners. But simply calling yourself a “partner” doesn’t cut it.

Partners are an enhanced type of service provider that provide services that enable your business to grow revenue, customers and profit.

They provide you a unique edge. They help you move faster. They help you make better decisions. They usually over-index on their ability to not only help you with the service they provide, but also help you navigate tangential or similar areas in your industry. Partners know things that you don’t. If you have more than one partner, they usually work together. Partners help you navigate a very challenging industry. Partners are your cheering section.

Think of it this way. Every business has service providers. Every business does not have partners.

A Simple Example of How Lit Alerts and Vert Act as Your Partner

Cannabis markets don’t grow at the same pace. Some states are just coming online, while others are surging with new trends. 

And it can be less obvious than you think. Look at the boom happening in Missouri compared to the pricing drops in both Massachusetts and Michigan.

Lit Alerts is quickly becoming the data tool of choice for cannabis operators.

Vert offers a versatile and single-source supply chain to empower brands to accelerate the development and launch of products by simplifying packaging selection. We both view ourselves as partners to our customers, leveraging our services for growth.

Here’s a perfect example of the edge a brand gets when leveraging Lit Alerts and Vert to capture growth opportunities.

• Lit Alerts Spots the Opportunity: learn what products, packaging, and branding strategies are trending right now.
• Vert enables you to Act Rapidly: Vert ensures you have the flexibility to launch a new brand or product in literally days instead of months, with the right packaging and tools to scale your brand.
• Lit Alerts + Vert enables you to Iterate & Repeat the Formula: Once you see results with your first product, use these same insights and systems to rise, repeat, and expand your reach, before others catch up.

Lit Alerts shows you exactly what’s trending—what’s in demand and where the market is headed. 

Vert ensures you can move quickly, providing on-demand packaging solutions to meet that demand and launch with confidence.

With these tools and teams working together to support you, you’re able to take some of the guesswork out of growth tactics. You’re using near real-time insights from the market and the power of an agile supply chain partner to grow faster, smarter and more deliberately. The real separator is moving faster than the competition. Trends move fast, and with Lit Alerts and Vert, you’ll stay ahead of the curve.

Why Lit Alerts and Vert Are The Right Partners

This collaboration is more than just two companies working together. It’s about giving cannabis operators the tools to capture “once-in-a-state” opportunities. 

Here’s what makes them the ultimate pair to power your growth:

• Lit Alerts = Crystal Ball: Real-time data on market trends, consumer demands, and what's working in other states.
• Vert = On-Demand Packaging Partner: Fast, compliant, and customized solutions to bring your product vision to life in days instead of months.

With these two, you can capitalize on market surges, adapt quickly, and expand with ease.

What’s Next?

The cannabis market moves fast. New states come online. Trends rise and fall. And every opportunity you miss is one someone else will grab.

So ask yourself: Are you ready to find great partners to power your growth?

Ready to Partner?

With Lit Alerts and Vert in your corner, there’s no limit to what you can achieve. Let’s build smarter, faster, and bigger together.

Visit Lit Alerts and Vert to learn more.